The Department of Marketing is at the forefront of consumer research and brand strategy. We explore customer behavior, digital marketing, and market analytics. Our curriculum encourages creativity and data-driven decision-making. Students learn to build strong brands, design customer-centric experiences, and develop marketing strategies that drive growth and engagement in competitive markets.
The BSc in Marketing explores the dynamics of brands, consumers, and digital platforms. The program covers strategic brand management, market research, and consumer psychology. Students learn to create effective marketing campaigns and navigate the complexities of international trade and digital advertising.
Integrated marketing communications, consumer research, brand management, consumer psychology, fashion marketing, and data-driven marketing.
The Master's in Marketing & Innovation centers on the creation and management of innovative brands. Students study consumer behavior, digital marketing strategy, and fashion marketing. The program bridges the gap between creative marketing and data-driven innovation to drive business growth.
An advanced degree for marketing leaders, integrating creativity with data-driven decision making.
