BACHELORSchool of Business

Bachelor of Science in Marketing

Duration

3 Years

Language

English

Credits

180 ECTS

Back to Marketing

Program Faculty

Prof. Li Krämer

Professor

Tobias Kato

Lecturer

Jun Johansson

Lecturer

Foundations & Business Basics

Principles of Marketing: Market assessment.
Principles of Management: Organizational theory.
Business Communication: Pitching/presenting.
Business Ethics & Corporate Governance: Responsibility.
Microeconomics & Macroeconomics: Economic context.
Business Law: Regulations.

Marketing Core Courses

Consumer Behavior: Psychology of buying.
Marketing Research: Data gathering.
Product & Brand Management: Lifecycle management.
Sales & Distribution Management: Channels.
Advertising & Promotion: IMC.
Retail & Service Marketing: Customer touchpoints.
International Marketing (Intro): Global reach.

Digital & Analytical Skills

Digital Marketing Fundamentals: Online landscape.
Social Media Marketing: Engagement strategies.
Marketing Analytics: ROI measurement.
E-Commerce & Online Marketing: Digital sales.
CRM Systems: Managing relationships.

Business & Strategy

Strategic Marketing: Competitive advantage.
Business Statistics for Marketing: Quantitative analysis.
Pricing Strategy: Value capture.
Marketing Communications: Messaging.
Project Management for Marketing: Campaign execution.

Practical Experience

Case Studies & Simulations: Real-world scenarios.
Marketing Campaign Projects: Hands-on work.
Internship / Industrial Training: Industry placement.

Capstone

Final Year Project: Marketing Research Project.
Portfolio Development: Showcase of work.